Viva Med’s concierge Primary care services includes many ways to promote and improve your health, just as you a traditional doctor who takes insurance does, but we do it with style! We concentrate on you, not on what your insurance company says it will do for you. We want you to get healthy and stay healthy. Viva Med’s concierge Primary care services does so much more. It puts you in charge of your health and gives you a private doctor that works just for you, not your insurance company.